What is "vegas.20"? Las Vegas's newest and most ambitious tourism campaign.
Vegas.20 is a $100 million marketing campaign launched by the Las Vegas Convention and Visitors Authority (LVCVA) in 2020. The campaign is designed to attract new visitors to Las Vegas and encourage them to stay longer and spend more money. Vegas.20 is the largest marketing campaign in the history of Las Vegas, and it is expected to have a significant impact on the city's economy.
The campaign is focused on four key themes: food, nightlife, entertainment, and shopping. Vegas.20 will feature a variety of marketing initiatives, including:
- Television and print advertising
- Social media marketing
- Public relations
- Partnerships with travel agents and tour operators
The LVCVA is confident that Vegas.20 will be a success. The campaign is based on extensive research, and it has been developed with the input of leading marketing experts. The LVCVA is also working closely with the city of Las Vegas to ensure that the campaign is aligned with the city's overall tourism goals.
vegas.20
Vegas.20 is a $100 million marketing campaign launched by the Las Vegas Convention and Visitors Authority (LVCVA) in 2020. The campaign is designed to attract new visitors to Las Vegas and encourage them to stay longer and spend more money. Vegas.20 is the largest marketing campaign in the history of Las Vegas, and it is expected to have a significant impact on the city's economy.
- Food: Vegas.20 will feature a variety of culinary experiences, from fine dining to casual eateries.
- Nightlife: Vegas.20 will promote Las Vegas's world-renowned nightlife scene, including nightclubs, bars, and lounges.
- Entertainment: Vegas.20 will highlight Las Vegas's many entertainment options, such as shows, concerts, and sporting events.
- Shopping: Vegas.20 will showcase Las Vegas's world-class shopping, including luxury boutiques, department stores, and outlet malls.
- Adventure: Vegas.20 will explore what Las Vegas offers for adventure, including shows, rides, and thrilling attractions.
- Relaxation: Vegas.20 will showcase the opportunity to relax and rejuvenate in Las Vegas, including spas, pools, and wellness centers.
These six key aspects of Vegas.20 are designed to appeal to a wide range of visitors. By focusing on food, nightlife, entertainment, shopping, adventure, and relaxation, Vegas.20 aims to make Las Vegas a destination that has something to offer everyone.
Food
Food is an integral part of the Las Vegas experience. The city is home to some of the world's best restaurants, and Vegas.20 will showcase this culinary diversity. The campaign will feature a variety of food-related experiences, from fine dining to casual eateries. This will appeal to a wide range of visitors, from those looking for a special occasion meal to those who just want to grab a quick bite to eat.
In addition to its world-renowned restaurants, Las Vegas is also home to a number of food festivals and events. Vegas.20 will promote these events, which offer visitors a chance to sample some of the city's best food and drinks. The campaign will also highlight Las Vegas's many food tours, which offer visitors a unique way to experience the city's culinary scene.
The focus on food in Vegas.20 is a reflection of the growing importance of food tourism. More and more visitors are choosing destinations based on their culinary offerings. Las Vegas is well-positioned to capitalize on this trend, and Vegas.20 will help to make the city a top destination for food lovers.
Nightlife
Las Vegas is known for its vibrant nightlife, and Vegas.20 will showcase this exciting aspect of the city. The campaign will promote Las Vegas's world-renowned nightclubs, bars, and lounges, which offer a variety of experiences for visitors.
- Nightclubs: Las Vegas is home to some of the world's most famous nightclubs, which offer a variety of music genres, from EDM to hip-hop to top 40. Nightclubs typically have large dance floors, VIP areas, and bottle service.
- Bars: Las Vegas has a wide variety of bars, from dive bars to rooftop bars to sports bars. Bars offer a more relaxed atmosphere than nightclubs, and they are a great place to meet new people and enjoy a drink.
- Lounges: Lounges offer a more intimate setting than nightclubs and bars. They typically have comfortable seating, dim lighting, and live music. Lounges are a great place to relax and enjoy a drink with friends.
The focus on nightlife in Vegas.20 is a reflection of the importance of this aspect of the city's tourism industry. Nightlife is a major draw for visitors, and it contributes significantly to the city's economy. Vegas.20 will help to promote Las Vegas's nightlife scene and attract even more visitors to the city.
Entertainment
Entertainment is a key component of the Las Vegas experience. The city is home to a wide variety of entertainment options, from world-class shows to sporting events to concerts. Vegas.20 will highlight this exciting aspect of the city and encourage visitors to experience all that Las Vegas has to offer.
One of the most popular forms of entertainment in Las Vegas is live shows. The city is home to a number of world-renowned shows, including Cirque du Soleil, Blue Man Group, and Penn & Teller. These shows offer a unique and unforgettable experience for visitors.
In addition to shows, Las Vegas is also home to a number of sporting events. The city is home to the Las Vegas Raiders (NFL), the Vegas Golden Knights (NHL), and the Las Vegas Aces (WNBA). Visitors can also enjoy a variety of other sporting events, such as boxing matches, UFC fights, and NASCAR races.
Finally, Las Vegas is also a major destination for concerts. The city is home to a number of large concert venues, such as the T-Mobile Arena and the MGM Grand Garden Arena. Visitors can see some of the world's biggest stars perform live in Las Vegas.
The focus on entertainment in Vegas.20 is a reflection of the importance of this aspect of the city's tourism industry. Entertainment is a major draw for visitors, and it contributes significantly to the city's economy. Vegas.20 will help to promote Las Vegas's entertainment scene and attract even more visitors to the city.
Shopping
Shopping is an integral part of the Las Vegas experience. The city is home to some of the world's best shopping malls and boutiques, and Vegas.20 will showcase this exciting aspect of the city.
- Luxury Boutiques: Las Vegas is home to a number of luxury boutiques, including Chanel, Gucci, and Louis Vuitton. These boutiques offer a wide range of high-end fashion, jewelry, and accessories.
- Department Stores: Las Vegas is also home to a number of department stores, including Macy's, Nordstrom, and Saks Fifth Avenue. These department stores offer a wide range of merchandise, from clothing and accessories to home goods and electronics.
- Outlet Malls: Las Vegas is home to a number of outlet malls, including the Las Vegas Premium Outlets and the Tanger Outlet Center. These outlet malls offer a wide range of discounted merchandise from a variety of brands.
The focus on shopping in Vegas.20 is a reflection of the importance of this aspect of the city's tourism industry. Shopping is a major draw for visitors, and it contributes significantly to the city's economy. Vegas.20 will help to promote Las Vegas's shopping scene and attract even more visitors to the city.
Adventure
Las Vegas is known for its vibrant nightlife, world-class entertainment, and luxurious shopping. However, the city also offers a variety of adventure activities for visitors who are looking for a more adrenaline-pumping experience.
One of the most popular adventure activities in Las Vegas is the High Roller. This massive Ferris wheel offers stunning views of the city from 550 feet above the ground. Visitors can also enjoy a variety of thrill rides at the Stratosphere Tower, including the Big Shot, the Insanity, and the X-Scream.
For those who prefer to stay on the ground, there are a number of other adventure activities to choose from in Las Vegas. Visitors can go zip-lining at the Fremont Street Experience, race go-karts at the Las Vegas Motor Speedway, or take a helicopter tour of the Hoover Dam.
The focus on adventure in Vegas.20 is a reflection of the growing demand for this type of tourism. More and more visitors are looking for experiences that are both exciting and memorable. Las Vegas is well-positioned to capitalize on this trend, and Vegas.20 will help to make the city a top destination for adventure travelers.
Relaxation
Las Vegas is known for its vibrant nightlife, world-class entertainment, and luxurious shopping. However, the city also offers a variety of relaxation and rejuvenation options for visitors who are looking to unwind and recharge.
- Spas: Las Vegas is home to a number of world-class spas, which offer a variety of treatments and services to help visitors relax and rejuvenate. These spas offer a variety of services, including massages, facials, and body treatments.
- Pools: Las Vegas is also home to a number of luxurious pools, which offer visitors a chance to relax and soak up the sun. These pools are often located at hotels and casinos, and they offer a variety of amenities, such as lounge chairs, umbrellas, and cabanas.
- Wellness Centers: Las Vegas is also home to a number of wellness centers, which offer visitors a variety of services to help them improve their health and well-being. These centers offer a variety of services, such as yoga classes, meditation classes, and nutritional counseling.
The focus on relaxation in Vegas.20 is a reflection of the growing demand for this type of tourism. More and more visitors are looking for experiences that are both relaxing and rejuvenating. Las Vegas is well-positioned to capitalize on this trend, and Vegas.20 will help to make the city a top destination for relaxation travelers.
FAQs about vegas.20
This section provides answers to frequently asked questions about the vegas.20 campaign.
Question 1: What is vegas.20?
vegas.20 is a $100 million marketing campaign launched by the Las Vegas Convention and Visitors Authority (LVCVA) in 2020. The campaign is designed to attract new visitors to Las Vegas and encourage them to stay longer and spend more money. Vegas.20 is the largest marketing campaign in the history of Las Vegas, and it is expected to have a significant impact on the city's economy.
Question 2: What are the key goals of vegas.20?
The key goals of vegas.20 are to:
- Increase visitation to Las Vegas
- Encourage visitors to stay longer
- Increase visitor spending
- Promote Las Vegas as a world-class destination
vegas.20 is a comprehensive campaign that will use a variety of marketing channels to reach potential visitors. The campaign will also focus on promoting Las Vegas's unique strengths, such as its world-class entertainment, dining, and shopping.
Summary of key takeaways:
- vegas.20 is a major marketing campaign designed to attract new visitors to Las Vegas.
- The campaign has a budget of $100 million and will use a variety of marketing channels.
- The key goals of vegas.20 are to increase visitation, encourage visitors to stay longer, increase visitor spending, and promote Las Vegas as a world-class destination.
Conclusion
vegas.20 is a major marketing campaign designed to attract new visitors to Las Vegas and encourage them to stay longer and spend more money. The campaign is a comprehensive effort that will use a variety of marketing channels to reach potential visitors.
vegas.20 is a significant investment in the future of Las Vegas. The campaign is expected to have a major impact on the city's economy and help to create jobs and generate revenue. vegas.20 is a reflection of Las Vegas's commitment to remaining a world-class destination.
